We help you implement the GTM Operating System…
About Us
Andrew Kappel is the Principal of LeaderLev Consulting - Connecting Strategy with Execution.
We help Software and Services CEO's and Revenue Leaders to simplify their Go-To-Market strategy into a single, actionable slide — solving for complexity, misalignment, and execution challenges.
I've sat in the unique seat of 1) being a buyer of consulting projects 2) being a change management expert (nail it then scale it) and deliverer of dozens of sales growth consulting projects and 3) now being a partner of the Go-to-Market Operating System
We make Go-to-Market Simple.
15 Reasons Why Your GTM Is Broken
Business is relying on heroic sales players and not plays
Sales, Marketing, and Customer Success are out of sync
You can't predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can't quantify their ROI at renewal time
You can't prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
The GTM Operating System Can Help You Fix It.
Our GTM Operating System (O.S.) is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams. Think of it as a blueprint and a map that connects strategy to execution and helps teams achieve alignment across functional silos.
The Solution
Our GTM Operating System framework helps you address these challenges with practical solutions that get results.
Define your ICP & prioritize segments
Stop chasing the wrong customers.
Build a roadmap around your highest-value products
Focus on what drives real revenue.
Develop a differentiated point of view
Stand out instead of competing on price.
Implement a GTM motions playbook
Repeatable plays that actually work.
Accelerate ROI & time-to-value
Turn customers into advocates, fast.
Focus on data-driven customer and product insights
Fuel NRR growth.
Create an executive GTM dashboard
Full visibility, no surprises.
Align teams with clarity & trust
Move faster, execute better.
What GTM Leaders are Saying
Let's Work Together
We'd love to talk about ways to support your Go-to-Market.
Time-to-value in <45 minutes with 1 call, a 2-question survey for your leadership team, then you get a readout and Loom walk-thru with insights and actionable recommendations.
- Align Your Team
- Clarify Your Go-to-Market Strategy
- Drive Execution
